‘THE INCONGRUITY’ – a reflection about our environmental paradox
It hits me all the time.
It hits me when I’m in the forest and see that shiny container sticking out from the green moss. Or when at the seaside and that garbage bag is waving back and forth between the sand and the water. Back and forth. Back and forth…
Like that plastic, glass, or metal ever would decompose.
It strikes me all the time. The incompatibility between our ways of consumption and our will to live environmentally friendly. The way we are using up our Earth’s resources even though we all know that our way of living is utterly unsustainable. I know it. You know it. Yet we all still together don’t do enough to change it. Not. Enough. We should not fool ourselves. Only we can change it. We all live with it. Act on it. Dress in it. The environmental paradox. The incongruity.
‘The incongruity’ is part of my series ‘Parallels’ and can be VIEWED IN FULL SIZE HERE
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photography | JENNY JACOBSSON
model | SELF PORTRAIT
assistant | AMANDA FALKMAN
design | JENNY JACOBSSON and AMANDA FALKMAN
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You know… I always love your work. This is gorgeous as always, and so well done! But the meaning behind it. Caring for our earth is of great importance for me, and this piece really moved me. A lot. Thank you. I shall spread this and the message to care for our earth <3
Jag gillar verkligen The incongruity. Den vackra bröllopsklänningen byter betydelse efter någon sekund och blir ful för den ser ut som allt som dumpas utan tanke i naturen. Och samtidigt fortfarande vacker i det hemtama landskapet. Det här paradoxala i en bild är fascinerande. Du framställer motsättningen mellan natur och kultur på ett smärtsamt sätt.