I’m so happy to say that the fantastic Papercut Magazine published my fashion editorial ‘The space that is and isn’t’ this month! The series is showcasing the collection made by fashion designer Emelie Arvidsson with whom I’ve had the honor of having a fantastic collaboration with.
I’m also THRILLED to say the main image for the editorial, ‘The space that is and isn’t – I’ (above) won the prestigous international One Eyeland Photography Awards 2013 – category Advertising | Fashion. Read more about the win!
Winner of international One Eyeland Awards, category Advertising – Fashion
I’m deeply honored to announce that I’ve won my first international award in the fantastic and prestigious One Eyeland Photography Awards, 2013. My image participated in the category Advertising – Fashion and I won Silver (no Gold announced). The images of my fellow finalists were absolutely stunning, so a big congratulations to all of you!
One Eyeland Awards is one of the largest photography awards and the standard is incredibly high, so I’m very proud that my work was chosen by the international community of my peers from around the world. Thank you so much.
Also, a HUGE thank you to designer Emelie Arvidsson, model Ellen Brantemo and to Make Up Artist Linnea Arvidsson for your amazing job!
The making of the fashion editorial ‘END OF LINE’ in Unfolded Magazine
I’m excited to present to you the editorial ‘End of line’ (larger images), created for the fashion collection made by designer Emelie Arvidsson and published in the London magazine Unfolded Magazine. After the successful collaboration with the fashion story for Emelie’s previous collection ‘The space that is and isn’t’ the aim was to create a new story, strong on its own but with an alluding connection between the two collections.
CONCEPTUAL BRIEF AND PLANNING
Two months before the planned shoot I met up with Emelie over a cup of coffee to talk through the background of the collection, discuss the brief and to settle on a creative goal. Emelie showed me the artistic development for her concept and we talked through inspirations and important things to highlight.
The focus of the collection is lines that are a fundamental part of visual perception and Emelie’s aim was to investigate the dynamics of straight lines through experimental construction of dress. It is obvious how lines are a crucial part of the construction and the striving and direction is truly important. I picked up on Emelie’s explanation that line compositions can provide strong dynamics given it’s put in relation to body and movement and I wanted to incorporate that into the story.
Emelie’s moodboard
The brief had similar grounds as for the previous ‘The space that is and isn’t’ project and a futuristic setting with clear visual space/void, concrete/asphalt and strong shape was once again incorporated into the moodboard. Playing with the name of the collection, ‘End of line’, investigation of the dynamics of straight lines continues through the editorial, transferring the collection and the story into the futuristic setting that alludes to what inspired the collection. Bringing the characters and clothes into a somewhat post-apocalyptic setting, the search for the end of line continues.
After thorough location scouting and scetching and approving image ideas, the fantastic team met up early one summer morning for prep and make-up before taking off to the old abandoned airfield of ‘Torslanda gamla flygfält’, just outside Gothenburg (Göteborg):
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Photography | JENNY JACOBSSON Designer and Styling | EMELIE ARVIDSSON Model | from MODELLINK Hair and Make-up | LINNEA ARVIDSSON Assistant | JOHAN TORSELL _____________________
For the story, a harsh sun leaving no mercy for the long walk ahead, was what I wished for so I was really pleased with the weather that day. Especially considering that you can never be sure what our west coast city will bring. Although, it was windy as usual, but of course we were prepared with cover ups to resist the cold. While the girls were preparing the final things before the first part of the shoot….
…Johan got some time to enjoy the sun 😉
The story begins with the two characters leaving a city, now completely abandoned and empty, on their journey searching for the end of line. For the first image we wanted a bit of a birds eye view, later on making the city visible in the far distance. I must say I’m no fan of heights or ladders, but by getting absorbed by shooting I completely forgot about my fears and instead I was having a lovely time up there.
Johan did a great job with directing the light with the reflector and Linnea and Emelie were constantly on their toes, trying to fight the effect of the wind on hair and make-up.
The result of the day, and thereafter the many many hours of image processing behind the computer to enhance and convey the story we had planned for, has gotten such a wonderful response and I’m so grateful of the team, together making it all happen. I surely hope you will like our fashion story!
The team! From left: Linnea Arvidsson, model from MODELLINK, Jenny Jacobsson, Emelie Arvidsson, Johan Torsell
Conceptual fashion shoot for designer Emelie Arvidsson
One of the highlights for me last year was shooting the fashion collection “The space that is and isn’t” for the amazing designer Emelie Arvidsson.Emelie contacted me for my conceptual and storytelling work and asked for an image concept that really was going to bring out the strong story and idea of her designs. The editorial got published by Papercut Magazine.
The biggest challenge was to find the perfect location suiting the brief. We wanted to shoot in Göteborg (Gothenburg) and the city is not especially famous for its “light concrete” architecture… I scanned through all of town, going back and forth on my bicycle with one hand on the handlebars and the other holding my camera, viewing all modern architecture, visiting recent roadwork, climbing under bridges to look at the abutments, etc. And then, suddenly, it hit me. I knew the perfect spot. I’ve been there so many times without just thinking about it in this manner. It was right there, under (or perhaps better described as above) my nose. Once I showed it to Emelie, we both knew we had our location.
Photography | JENNY JACOBSSON
Designer & Styling | EMELIE ARVIDSSON
Model | ELLEN BRANTEMO
Hair & Make-up | LINNEA ARVIDSSON
