‘THE BURDEN’ – a portrait of unrealistic beauty ideals

‘THE BURDEN’ – a portrait of unrealistic beauty ideals

THE BURDEN
This is not a portrait of a girl.
This is a portrait of all girls, who are suffering under warped expectations.
A portrait of the burden of unrealistic ideals.

View in full size here

the BACKGROUND

I’ve kept this place in the back of my mind for two years. At my first encounter I was blown away by it’s beauty and knew I had to make a portrait here one day. But I wasn’t prepared. And as we all know, the cherry blossom don’t last for too long. And when it’s gone, of course another year has to pass on by…

April came again. On my way from a meeting I took a detour to this park with my bicycle to check it out once more, and I got the exact same feeling again. Still I had no specific story in mind, but I felt a sudden urge to just go ahead and do something spontaneous. I started to ask around on my Facebook page for someone to model for me on short notice and Amanda, who is now attending the same photography school I did, volunteered. The timeframe was short, but with the wise words “GO JUST GO” as a tagline we jumped right at it.

the STORY

It so happened that Amanda only a few days earlier had posted a self made short film on YouTube that truly struck a cord with me. It’s called “För mycket hud i pannan” (in English “Too much skin in the forehead”) and is a very personal, very strong, message from Amanda about the effect the distorted beauty ideals can have on young women of today. But also about choice, willpower, and to be totally fed up with it. An issue that I, as so many others, have a personal relation to and feel very strongly about.

beauty ideals,

Sketching on the story for the image I couldn’t help but get inspired by Amanda’s story. It trickled down into my own tale, starting to crystallize a story about the price for the strive of beauty. In Japan, cherry blossoms are a true metaphor for the ephemeral nature of life. They bloom out with such extreme beauty, and then they die within a few days, the petals floating like snowflakes to the ground. With this phenomenon and symbolism as a base the idea of a girl, or rather an entity, heavily weighed down by her task, started to form.

“To me, this image is a comment about beauty ideals, the pressure from the world around us, and the toll it’s taking to keep up appearances. But also, in this image lies a bit of hope, that the burden of unrealistic ideals one day will be lifted by our collective choice and willpower. Maybe even defeated.”

the PREPARATIONS

We decided to shoot the image just three days after me first bringing it up, not to risk the flowers to disappear. On the question of how early in the morning Amanda could imagine to come to the location her answer was “Everything for the arts – as early as needed”. Oh how I just love that attitude!

The day before the shoot I  set the alarm to 05.30, grabbed my bike and went to check how the light looked at this hour.The light was how I wanted it to, but it was absolutely freezing cold and I was a bit worried that Amanda would be really uncomfortable with sitting still in a thin dress in that cold morning air. But again, Amanda just laughed at me worrying. And her enthusiasm couldn’t make more excited.

I also spent the day asking around for an old painter’s ladder, and happily, getting hold of one by the kindness of my former teacher Kalle. I also looked up a recipe for home made, environmental friendly… and hopefully more skin friendly… paint and went at it. It actually turned out better than expected! Creating my own paint bucket out of a strawberry jam container, going back and forth across town to get hold of the ladder, ironing the dress, packing some warm socks and a blanket… and we were good to go.

the (quite cold) SESSION

cherry blossom, Göteborg

The shoot itself went very smoothly. Amanda was such a trooper in that dress, even with me splashing cold wet paint all over her and treating her like a baby, pulling ragg socks on and off of her bare feet to try to keep her warm between set ups.

It all took about 30 minutes from rigging the equipment until it was packed again, and then Amanda surely was well deserved to change into something more comfortable. Even though her skin to some extent was still covered in that, now dried up, pink paint… But she was still smiling 🙂

Amanda Falkman - Instagram

 

good work deserves a GREAT BREAKFAST

After the portrait was shot we went to the fantastic nearby, american diner inspired, Egg & Milk for breakfast and we spent a couple of absolutely great hours of chatting about hopes and dreams, upcoming shoots, and most things in life.

It’s so fascinating when you connect so strongly with someone you just met, forgetting about time, and just keep on talking about and sharing passions. It was such a lovely morning and I truly hope we get to do that again some day Amanda!

And I hope the good people of Egg & Milk forgave the strange pink stains we possibly left in the restroom…

Amanda Falkman is also a very gifted photographer with an interesting career on her way. Check out her work here and for Pete’s sake… GIVE AMANDA SOME LOVE for her participation in this portrait!

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Behind the Scenes of ‘SEEKING NEVERLAND’ – a sister portrait session

Behind the Scenes of ‘SEEKING NEVERLAND’ – a sister portrait session

“The strong bonds of sisterhood inspired the sisters Kristin and Ellinor and myself to go into the forest one sunny summer’s day. We wanted to capture moments that speaks of memories and closeness between sisters, and combine that with celebrating the imagination and innocence of a time past.”

This is a tribute to all of you that at some point were split between adulthood luring in the distance, and at the same time didn’t want to grow up. That found comfort in the idea of a never-ending childhood, protecting you from the world beyond. To you who let your mind be occupied with imagination and dreams of magical, more exciting worlds filled with adventure and innocence.

“This is a reminder that that magical place is still out there. It is never too late to visit that fantasy land, protecting you, even for a little while. This is to you, who is Seeking Neverland.”

SEEKING NEVERLAND
Full size here

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, ice, water, lantern, fairytale, Peter Pan, moat, cellarn, nightgown

‘Seeking Neverland’ is part of my in progress series ‘Parallels’ where the stories unveiled are parallels to the ordinary world we all can see. I would recommend to check the images out in their full glory and full size at the site of the series.

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Last, but not at all least, I want to give my love to you Kristin and Ellinor. Not only are you remarkably sweet, kind, and funny, but your positivity, generosity and helpfulness has no limit. I’m so grateful to have you in my life.
Love,
Jenny

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DEAREST SISTER

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, syster, log, forest, tree, trunk

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, syster, feet, holding hands, forest, tree, trunk, log

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, syster, greenery,

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, syster, grass, laying

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, syster, grass, laying

sisters, conceptual, portrait, porträtt, Göteborg, Sweden, syster, forest, greenery

MY TIP FOR FURTHER READING
Curious about futuristic fashion photography from Göteborg? Check out this “alienesc” editorial, taking you to The space that is and isn’t
 

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The making of the fashion editorial ‘END OF LINE’ in Unfolded Magazine

The making of the fashion editorial ‘END OF LINE’ in Unfolded Magazine

I’m excited to present to you the editorial ‘End of line’ (larger images), created for the fashion collection made by designer Emelie Arvidsson and published in the London magazine Unfolded Magazine. After the successful collaboration with the fashion story for Emelie’s previous collection ‘The space that is and isn’t’ the aim was to create a new story, strong on its own but with an alluding connection between the two collections. 

BtS, Behind the Scenes, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson

CONCEPTUAL BRIEF AND PLANNING

Two months before the planned shoot I met up with Emelie over a cup of coffee to talk through the background of the collection, discuss the brief and to settle on a creative goal. Emelie showed me the artistic development for her concept and we talked through inspirations and important things to highlight.

The focus of the collection is lines that are a fundamental part of visual perception and Emelie’s aim was to investigate the dynamics of straight lines through experimental construction of dress. It is obvious how lines are a crucial part of the construction and the striving and direction is truly important. I picked up on Emelie’s explanation that line compositions can provide strong dynamics given it’s put in relation to body and movement and I wanted to incorporate that into the story.

moodboard, BtS, Behind the Scenes, fashion, editorial, conceptual, futuristic, mode, Göteborg, Emelie Arvidsson

Emelie’s moodboard


The brief had similar grounds as for the previous ‘The space that is and isn’t’ project and a futuristic setting with clear visual space/void, concrete/asphalt and strong shape was once again incorporated into the moodboard. Playing with the name of the collection, ‘End of line’, investigation of the dynamics of straight lines continues through the editorial, transferring the collection and the story into the futuristic setting that alludes to what inspired the collection. Bringing the characters and clothes into a somewhat post-apocalyptic setting, the search for the end of line continues.

The editorial was published in Unfolded Magazine – Issue 16, 2013 where my spread is on pages 10-19.

BEHIND THE SCENES OF PREP AND SHOOT

After thorough location scouting and scetching and approving image ideas, the fantastic team met up early one summer morning for prep and make-up before taking off to the old abandoned airfield of ‘Torslanda gamla flygfält’, just outside Gothenburg (Göteborg):

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Photography | JENNY JACOBSSON
Designer and Styling | EMELIE ARVIDSSON
Model | from MODELLINK
Hair and Make-up | LINNEA ARVIDSSON
Assistant | JOHAN TORSELL

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BtS, make up, Behind the Scenes, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson
BtS, make up, Behind the Scenes, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson
BtS, make up, Behind the Scenes, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson
BtS, hair, make up, Behind the Scenes, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson

For the story, a harsh sun leaving no mercy for the long walk ahead, was what I wished for so I was really pleased with the weather that day. Especially considering that you can never be sure what our west coast city will bring. Although, it was windy as usual, but of course we were prepared with cover ups to resist the cold. While the girls were preparing the final things before the first part of the shoot….



BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson


…Johan got some time to enjoy the sun 😉



BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson
BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson


The story begins with the two characters leaving a city, now completely abandoned and empty, on their journey searching for the end of line. For the first image we wanted a bit of a birds eye view, later on making the city visible in the far distance. I must say I’m no fan of heights or ladders, but by getting absorbed by shooting I completely forgot about my fears and instead I was having a lovely time up there.



BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson
BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson

Johan did a great job with directing the light with the reflector and Linnea and Emelie were constantly on their toes, trying to fight the effect of the wind on hair and make-up.



BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson



The result of the day, and thereafter the many many hours of image processing behind the computer to enhance and convey the story we had planned for, has gotten such a wonderful response and I’m so grateful of the team, together making it all happen. I surely hope you will like our fashion story!



BtS, Behind the Scenes, Torslanda flygfält, fashion, editorial, conceptual, Modellink, futuristic, mode, Göteborg, Emelie Arvidsson
The team! From left: Linnea Arvidsson, model from MODELLINK, Jenny Jacobsson, Emelie Arvidsson, Johan Torsell

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Feature and interview in Golden Age Magazine

Feature and interview in Golden Age Magazine

I had two cheerful announcements about getting published last week! First up, in the lovely Golden Age Magazine I was featured with an interview and images from my portfolio and  my series Parallels.

feature, Golden age, magazine, Parallels, interview, Jenny Jacobsson, The confined souls -III

feature, Golden age, magazine, Parallels, interview, Jenny Jacobsson, Untitled 2011, The fall, The confined souls - V

feature, Golden age, magazine, Parallels, interview, Jenny Jacobsson, The space that is and isn't, The creators

feature, Golden age, magazine, Parallels, interview, Jenny Jacobsson, Man of passage, The sentence, The blue lake

feature, Golden age, magazine, Parallels, interview, Jenny Jacobsson

The full magazine, packed with beautiful photography, can be read at Golden Age Magazine – Issue 19, 2014, where my feature is on page 54-61.

Check out the images above and there is an snapshot zoomed in where you can see my A’s to the Q’s:

  • Do you usually create concepts ahead of time or go for it while shooting?
  • What keeps your interest in photography going?
  • Which genre of photography do you find you have a hard time connecting with and why?
  • If you could travel to one place to take photos where would you go and why?
  • Which is most important to you and why: lighting, subject, or location?
  • Describe your work in 5 words!

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Behind the Scenes – ‘THE STORM STARTER’

Behind the Scenes – ‘THE STORM STARTER’

A late summers day I gathered a fantastic team to make an image for my conceptual portrait series ‘Parallels’. I had been inspired by Rania’s (previous studio portrait) dreadlocks and her dark features for some time…

…I wanted to create a portrait alluding to greek mythology characters and their features, like Medusa and her hair and the sirens and their manipulative powers. Being from the windy southwestern parts of Sweden the image was created on the concept of the ocean and storm, and the power to control it.

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Photographer | JENNY JACOBSSON
Make Up Artist | MARTINA SÖDERLUND
Model | RANIA RÖNNTOFT
Assistant | ANDREAS SKOGLUND
Behind the Scenes footage | JENNY, MARTINA and ANDREAS

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Martina got the task of keeping Rania’s natural beauty but at the same time turn her into a vicious sea creature. I had the task of making Ranias dreads stand up like they were floating and moving by her powers. To do this I needed to twist steel wires round every one of her approx. 40 dreadlocks and then sew sewing threads to the tips that we later connected to a wire ring crafted by Andreas.

onceptual, portrait, make up, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology
onceptual, hair, portrait, make up, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology
onceptual, portrait, make up, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology
onceptual, portrait, make up, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology

We attached the wire ring to a long stick that Andreas used to lift up the dreadlocks above Rania’s head. Thank you so much Andreas, for patiently performing the odd task of standing out in the cold wind holding a stick attached to hair.

onceptual, portrait, hair, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology
onceptual, portrait, hair, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology
conceptual, portrait, Medusa, siren, dreads, dreadlocks, tentacles, storm, ocean, beach, Göteborg, Rania Rönntoft, mythology
conceptual, portrait, Medusa, siren, dreads, dreadlocks, tentacles, storm, ocean, beach, Göteborg, Rania Rönntoft, mythology
conceptual, portrait, Medusa, siren, dreads, dreadlocks, tentacles, storm, ocean, beach, Göteborg, Rania Rönntoft, mythology
onceptual, portrait, hair, Medusa, siren, dreads, dreadlocks, tentacles, Göteborg, Rania Rönntoft, mythology

A huge thank you to you Rania for your radiantly positive attitude, even when getting wet and cold. And to Martina for your creative vision and also shooting BtS footage. We sure had a fun time, fighting against the sunset!

conceptual, portrait, Parallel worlds, butterfly, snow, winter, landscape, angel, death, jar, woman, trees, Sälen

MY TIP FOR FURTHER READING
If you enjoy the Behind the Scenes videos, you should take a look at this freeeeeezing one…
 
 


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Conceptual fashion shoot for designer Emelie Arvidsson

Conceptual fashion shoot for designer Emelie Arvidsson

One of the highlights for me last year was shooting the fashion collection “The space that is and isn’t” for the amazing designer Emelie Arvidsson. Emelie contacted me for my conceptual and storytelling work and asked for an image concept that really was going to bring out the strong story and idea of her designs. The editorial got published by Papercut Magazine. 

Brief Conceptual, artistic, storytelling, “alienesc”, futuristic, space/void, silence, sculptural, surface, light concrete, strong shape…

The biggest challenge was to find the perfect location suiting the brief. We wanted to shoot in Göteborg (Gothenburg) and the city is not especially famous for its “light concrete” architecture… I scanned through all of town, going back and forth on my bicycle with one hand on the handlebars and the other holding my camera, viewing all modern architecture, visiting recent roadwork, climbing under bridges to look at the abutments, etc. And then, suddenly, it hit me. I knew the perfect spot. I’ve been there so many times without just thinking about it in this manner. It was right there, under (or perhaps better described as above) my nose. Once I showed it to Emelie, we both knew we had our location.

Photography | JENNY JACOBSSON
Designer & Styling | EMELIE ARVIDSSON
Model | ELLEN BRANTEMO
Hair & Make-up | LINNEA ARVIDSSON

 


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A year to remember – 2012, part 3/4

A year to remember – 2012, part 3/4

The summary for the awesome year of 2012 continues!

1 – This was the year of interior shoots…

2 – …and architectural shoots…

arkitektur, Göteborg, bibliotek, Kurs- och tidningsbiblioteket

3 – …and photographing animals in the hostel Strandflickorna together with wonderful photographer Rania Rönntoft, a collaboration with Copywriter Axel Johansson and Art Director Andréas Silverblad.

vandrarhem, stuffed animals, uppstoppade djur, reklam, commerical

4 – It was the year of doing an assignment for Passivhus, a collaboration with Copywriter Anders Malm and again with Art Director Andréas Silverblad, taking us all the way to the finals of the competition Pitch 2012.

reklam, kampanj, miljö, energi, spara

5 – I did the profile image for Mollbyrån and Andreas Gustafsson, and continued to work on my self portrait project.

porträtt, Göteborg, conceptual, Mollbyrån, waterfall,

6 – I got the honour of photographing some of the cutest children ever…

shabby chik, porträtt, barn, Göteborg

7 – …and I visited exhibitions of some of the best photographers and artists, e.g. Sally Mann, David LaChapelle, Paul Graham, Christer Strömholm, Helmut Newton, Arnold Newman, Gerard Richter… and more.

Sally Mann, David LaChapelle, Christer Strömholm, Arnold Newman

 

Conceptual composite at a waterfall – ‘THE FALL’

Conceptual composite at a waterfall – ‘THE FALL’

“The fall”
Part of my series “Parallels”.

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In October 2013 this image was chosen as Picture Of The Day at the fantastic One Eyeland.

Not everyday that you see yourself next to a portrait of John Malkovich…

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Profile image Mollbyrån

Profile image Mollbyrån

The design and web development bureau Mollbyrån in Gothenburg (Göteborg) asked me to shoot the profile image for the website’s About page (Om byrån) (visit the page for a larger image) and excitedly I jumped on board. The assignment also included to develop the image concept in collaboration with Andreas Gustafsson, the creative director of Mollbyrån.

Brief: Creative, active, conceptual, artistic, without borders…

 

Making man fly – how to create levitation in Photoshop

Making man fly – how to create levitation in Photoshop

This video is a Before & After as well as an accelerated showcase of my post-processing of a several files to a finished conceptual image. Here I’m making man fly by creating levitation with a few Photoshop tricks.

The sky is the limit…

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location | LANGKAWI ISLAND in MALAYSIA
model | ANDREAS GUSTAFSSON

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To sneak peek Behind-the-Scenes, go visit my blog post Man of passage!

‘MAN OF PASSAGE’

conceptual, levitation, Photoshop, portrait, Göteborg

MY TIP FOR FURTHER READING
Check out more of my levitation work featured in Golden Age magazine, and see the interview about being a photographer!

 

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