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  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson
  • Conceptual fashion shoot for designer Emelie Arvidsson

Conceptual fashion shoot for designer Emelie Arvidsson

  • Posted on: April 5, 2013
  • Categories: Works

One of the highlights for me last year was shooting the fashion collection “The space that is and isn’t” for the amazing designer Emelie Arvidsson. Emelie contacted me for my conceptual and storytelling work and asked for an image concept that really was going to bring out the strong story and idea of her designs. The editorial got published by Papercut Magazine. 

Brief: Conceptual, artistic, storytelling, “alienesc”, futuristic, space/void,
silence, sculptural, surface, light concrete, strong shape…

The biggest challenge was to find the perfect location suiting the brief. We wanted to shoot in Göteborg (Gothenburg) and the city is not especially famous for its “light concrete” architecture… I scanned through all of town, going back and forth on my bicycle with one hand on the handlebars and the other holding my camera, viewing all modern architecture, visiting recent roadwork, climbing under bridges to look at the abutments, etc. And then, suddenly, it hit me. I knew the perfect spot. I’ve been there so many times without just thinking about it in this manner. It was right there, under (or perhaps better described as above) my nose. Once I showed it to Emelie, we both knew we had our location.

Photography | JENNY JACOBSSON
Designer & Styling | EMELIE ARVIDSSON
Model | ELLEN BRANTEMO
Hair & Make-up | LINNEA ARVIDSSON

 

MY TIP FOR FURTHER READING #1
I’m THRILLED to say the main image ‘The space that is and isn’t – I’ won the prestigious international One Eyeland Photography Awards 2013 – category Advertising | Fashion. Read more about the win!
 

 

MY TIP FOR FURTHER READING #2
In 2013 I got together with Emelie Arvidsson again to create a new fashion story for her new collection. The editorial was published in the London magazine Unfolded Magazine. Check out the editorial ‘End of line’ and Behind the Scenes footage.

 


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8 Comments

  1. A year to remember - 2012, part 1/4 - JENNY JACOBSSON | JENNY JACOBSSON · April 14, 2013 Reply

    […] – My favorite project of the year! Shooting the collection “The space that is and isn’t” for designer Emelie Arvidss… Model Ellen B. of […]

  2. Grand Prize Winner of the Phlearn contest! - JENNY JACOBSSON | JENNY JACOBSSON · April 15, 2013 Reply

    […] To see the winning image larger and in its fashion context, go to Conceptual fashion shoot for designer Emelie Arvidsson! […]

  3. The making of the fashion editorial 'End of line' in Unfolded Magazine - JENNY JACOBSSON | JENNY JACOBSSON · January 13, 2014 Reply

    […] After the successful collaboration with the fashion story for Emelie’s previous collection ‘The space that is and isn’t’ the aim was to create a new story, strong on its own but with an alluding connection between the […]

  4. Winner of international One Eyeland Awards, category Advertising - Fashion - JENNY JACOBSSON | JENNY JACOBSSON · February 25, 2014 Reply

    […] The winning image is ‘The space that is and isn’t – I’ that is the main image of the conceptual editorial I shot for the fashion collection by designer Emelie Arvidsson. Go here to check out the whole editorial ‘The space that is and isn’t’. […]

  5. Where shall we go now? . . . Berlin! - JENNY JACOBSSON | JENNY JACOBSSON · May 6, 2014 Reply

    […] TIP FOR FURTHER READING! If you like the architecture of Berlin you will want to check out the awesome futuristic water tower in Gothenburg, Sweden, being a fantastic photography location. The tower was part of forming the […]

  6. Inspiration from the fashion show of Borås Textilhögskola - EXIT13 - JENNY JACOBSSON | JENNY JACOBSSON · May 7, 2014 Reply

    […] Borås Textilhögskola. Not only did I want to support and get a close look at the newest work of Emelie Arvidsson (the extraordinary designer that I shot for last year), but going to events like this is reeeeally good for inspiration for your shoots. Also, it’s […]

  7. Behind the Scenes of 'Seeking Neverland' - a sister portrait session - JENNY JACOBSSON | JENNY JACOBSSON · May 27, 2014 Reply

    […] fashion photography from Göteborg? Check out this “alienesc” editorial, taking you to The space that is and isn’t… […]

  8. Published in 'Best of the best photographers 2014' book by One Eyeland - JENNY JACOBSSON | JENNY JACOBSSON · February 17, 2015 Reply

    […] fashion collection ‘The space that is and isn’t’ by designer Emelie Arvidsson. Check out the whole editorial, also published with fantastic Papercut […]

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