Passivhuscentrum assigned the media sector of our school to create commercial campaigns for their work about “passivhus”, i.e. energy effective and environmental friendly houses.
Out of 15 groups we were chosen to be finalists. I’m happy to present our campaign, created by the excellent team of:
Art Director: Andréas Silverblad
Copywriter: Anders Malm
Final Art: Frida Olandersson
Photographer: Jenny Jacobsson
Production leader: Martina Pettersson
Project leader: Madelene Palmqvist
We got a fashion assignment from JO! Models to create a still image and video campaign at the prospect of the upcoming relaunch and rebranding of the company, former ModelOne. Also, we were creating shots for the model’s portfolio.
A few weeks ago I posted a sneak peak of the session.
IMAGE AND PROJECT BRIEF Stop motion video and collage: Dynamic, movement, high energy. Cool, streety, sexy, rock’n roll… Portfolio images: usable and diverse
Collage connected to the video:
Portfolio images for Emma:
Some more Behind the Scenes footage of our studio session:
Photography and post production: Jenny Jacobsson, Joacim Schwartz, Morten Clausen, Nadim Elazzeh, Pernilla Skoglund Project leader/creative director:Per Zennström Stylist and client:Jennie Bramer Make up & hair: Jeanette Rokas of Rokas Prestige Model: Emma of JO! Models
“The girl and the secret within” – This video is a Before & After as well as an accelerated showcase of my post-processing of several files to a finished conceptual image in Photoshop.
The world can be so much more than what first meets the eye…
As an assigment at Fotoskolan I got in touch with the Westgiötha Gustavianer (WG). The WG is a cultural association based in Gothenburg (Göteborg) with the purpose of their activities to bring the city of Gothenburg and the Garrison in the late 1700’s to life and to preserve the heritage from the Gustavian period.
In early December I got the chance to join three very nice members of WG on one of their hikes in which they were staying out overnight. One of the purposes of the hike was to test some of their newly handcrafted gear and see if it worked accordingly to expectation. This day happens to be one of autumn’s absolutely worst weather wise, with cats and dogs raining constantly at close to freezing temperatures. Not only was this testing the limits of my photographic gear and ways to handle such extreme conditions, but for the guys it sure was a true test for coping the outdoor life and what the gear and clothes made for the 1700’s really could do for you (no Gore-Tex there!).
Even though the circumstances could have been better (!) I sure had a marvelous time and it was really interesting to study such whole hearted interest from the group. Here are some shots from when the camera lens wasn’t completely covered with icy water:
A huge thank you to Andreas Gustafsson who came with me this uncomfortable day, elevating our spirits, assisting in wiping the lens and carrying heavy gear.
As a bonus I also got to join the WG’s for a gathering down in the city center from where they walked to Skansen Kronan, a redoubt in central Gothenburg, for some Christmas celebrations and 1700’s dancing. Moving around town together with these guys sure was an extraordinary experience, with people turning around just about everywhere to have a curious and closer look. The beautiful and carefully crafted clothing and equipment sure is a joy to watch. And so is the joyful and well practiced dance, characteristic to the period they all are so fantastically fascinated by. And after having spent some time with them, who can resist to be?
This week we are excited to start the fashion weeks at Fotoskolan, a project where we are working with fashion photographer Per Zennström as project leader/creative director. The assignment is from JO! Models and we are to create a still image and video campaign at the prospect of the upcoming relaunch and rebranding of the company.
On Monday we at Fotoskolan Göteborg got the neat task of taking a portrait of oneself and a classmate and then in Photoshop fuse them together into one new person. I loved the challenge of using a proper blonde to contrast my own brunette type. And I couldn’t resist to create two new persons instead of only one.
So… behold… the Montage sisters!
The upper images are the two versions with the faces fused and the lower images are the originals. For some reason the sisters looked a lot younger than our original normal selves. Hm…
Today we had the huge pleasure to go visit Hasselblad, which happens to be located next door in the same building as our photo school Fotoskolan i Göteborg. Fotoskolan has had a great relation to Hasselblad for quite some time and Victor Hasselblad AB and Hasselblad Center is a cooperation partner to our education. I think we were all excited to go there for a presentation of the company and a tour around the production site…
This weekend Gothenburg (Göteborg) was shrouded in fog. Very cinematic. And it made me actually love autumn, for once!.
MY TIP FOR FURTHER READING!
We surely celebrated autumn in Göteborg (Gothenburg) in this conceptual portrait of Rania, bringing out the colours and essence of autumn! Come with us into the world of fantasy…
