Category: Behind the Scenes

  • ‘THE PENDING STATE OF EXPECTING’

    ‘THE PENDING STATE OF EXPECTING’

    I’m writing this in a haze. A haze from sleepiness because now I’m a day overdue, and my body and mind have been ready day and night for weeks, for the wonder growing inside me to enter into this world.  A haze from marvel, worry, bliss, doubt, and hopefulness, all mixed up into one foggy existence about how…

  • Talk at Fotomässan 2015 – ‘THE ROAD TO CREATIVE IMAGES THAT EVOKES EMOTIONS’

    Talk at Fotomässan 2015 – ‘THE ROAD TO CREATIVE IMAGES THAT EVOKES EMOTIONS’

    How to make your creative images more interesting The interest was greater than ever when I walked onto the big stage at Fotomässan Stockholm in November to talk about the road to creative images that evokes emotions, not only showing technique or surface. There were people as far as I could see (< 300) and the…

  • ‘HIDE AND SEEK’ – The story behind the portrait at Sandsjöbacka

    ‘HIDE AND SEEK’ – The story behind the portrait at Sandsjöbacka

    South of Göteborg (Gothenburg) is a nature reserve we drive by each time we go visit my parents-in-law. It’s right there next to the highway, stretching out in all its glory, a heathland making my mind go absolutely wild. I’ve been thinking about shooting there since 2009 when I started to pass it by when I…

  • Music album cover art for Solala – stormy portraits in Göteborg

    Music album cover art for Solala – stormy portraits in Göteborg

    We had been waiting for that truly moody overcast autumn day, and when it came in October, we went out to the coastline outside Göteborg to shoot the music album cover art for Solala. “Solala started by a kitchen table 2½ years ago and has since become an online phenomena with millions of YouTube views and…

  • Talk at Fotomässan – METHODS FOR CREATIVE IMAGE STORYTELLING

    Talk at Fotomässan – METHODS FOR CREATIVE IMAGE STORYTELLING

    Create images with strong storytelling I entered the big stage at Fotomässan Stockholm in November and you can now watch the entire talk online (opens in a new window at Moderskeppet)! “How do you tell a story in a creative image? Why is it important with a location scouting library, what symbolizes different colours in…

  • Online video course for Moderskeppet – ‘CREATE IMAGINATIVE IMAGE STORIES’

    Online video course for Moderskeppet – ‘CREATE IMAGINATIVE IMAGE STORIES’

    And so it is time… My online video course for Moderskeppet Guld is up and available! Join me for CREATE IMAGINATIVE IMAGE STORIES (Skapa fantasifulla bildberättelser). TRAINING COURSE CONTENT     Create your own fantastical story by following me through my process of creating storytelling photography with my special version of realistic surrealism. I’ll teach you a simple…

  • Creating the story of a phoenix, and setting fire to a man

    Creating the story of a phoenix, and setting fire to a man

    “The phoenix hope, can wing her way through the desert skies, and still defying fortune’s spite; revive from ashes and rise.“ * When Anders came to me to tell his story through my portraits I got so excited. We had worked at the same office before, but I had no idea about the strong and gripping story surrounding…

  • ‘THE BURDEN’ – a portrait of unrealistic beauty ideals

    ‘THE BURDEN’ – a portrait of unrealistic beauty ideals

    THE BURDENThis is not a portrait of a girl.This is a portrait of all girls, who are suffering under warped expectations.A portrait of the burden of unrealistic ideals. View in full size here the BACKGROUND I’ve kept this place in the back of my mind for two years. At my first encounter I was blown…

  • Behind the Scenes of ‘SEEKING NEVERLAND’ – a sister portrait session

    Behind the Scenes of ‘SEEKING NEVERLAND’ – a sister portrait session

    “The strong bonds of sisterhood inspired the sisters Kristin and Ellinor and myself to go into the forest one sunny summer’s day. We wanted to capture moments that speaks of memories and closeness between sisters, and combine that with celebrating the imagination and innocence of a time past.” This is a tribute to all of you…

  • The making of the fashion editorial ‘END OF LINE’ in Unfolded Magazine

    The making of the fashion editorial ‘END OF LINE’ in Unfolded Magazine

    I’m excited to present to you the editorial ‘End of line’ (larger images), created for the fashion collection made by designer Emelie Arvidsson and published in the London magazine Unfolded Magazine. After the successful collaboration with the fashion story for Emelie’s previous collection ‘The space that is and isn’t’ the aim was to create a new story,…

  • Behind the Scenes – ‘THE STORM STARTER’

    Behind the Scenes – ‘THE STORM STARTER’

    A late summers day I gathered a fantastic team to make an image for my conceptual portrait series ‘Parallels’. I had been inspired by Rania’s (previous studio portrait) dreadlocks and her dark features for some time… “…I wanted to create a portrait alluding to greek mythology characters and their features, like Medusa and her hair and the…

  • Conceptual portrait in freezing winter – ‘THE SENTENCE’

    Conceptual portrait in freezing winter – ‘THE SENTENCE’

    Above is a little Behind the Scenes video from the shooting of  ‘The sentence’. _________________ Location | SÄLEN, SWEDENAssistant | ANDREAS JACOBSSONModel | SELF PORTRAIT Full screen size in my Portfolio_________________ ‘The sentence’ is part of my series ‘Parallels’ and was shot in Sälen, Sweden. We were there on a skiing holiday with my family, but being…

  • JO! Models Fashion Project

    JO! Models Fashion Project

    We got a fashion assignment from JO! Models to create a still image and video campaign at the prospect of the upcoming relaunch and rebranding of the company, former ModelOne. Also, we were creating shots for the model’s portfolio. A few weeks ago I posted a sneak peak of the session. IMAGE AND PROJECT BRIEFStop motion…

  • Sneak peek of JO! Models Fashion project

    Sneak peek of JO! Models Fashion project

    This week we are excited to start the fashion weeks at Fotoskolan, a project where we are working with fashion photographer Per Zennström as project leader/creative director. The assignment is from JO! Models and we are to create a still image and video campaign at the prospect of the upcoming relaunch and rebranding of the…